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ASMP Phoenix, Arizona Chapter presents...
.
"More Than Surviving
the Market"
The first of a series -
"More Than Surviving the Market"
- where member photographers share their experiences
in dealing with market changes and the unexpected.
Rick Gayle has probably shot everything but the
kitchen sink!
Oops... You can cross that one off, too!
"Producing a Shoot"-- April 29th
Featuring veteran photographer and Phoenix
Chapter member Rick Gayle and Phoenix
stylist
Kim Krejca.
"Producing a Shoot" -- (or 'why can't
I do it
all myself... but if I have to, what do I do
now?')
Join us as Rick and Kim show how a
creative production team collaborates, making
the difference from an average shot to an eye
grabbing image. Come see how a self admitted 'storyteller'
approaches his work.
What makes a good photo shoot?
What makes it better?
How do abstract concepts become well executed
photographs? How do you evaluate the layout
and bring a concept to life? What do you do
when there isn't one?
Why shouldn't you do everything yourself? If
you have to, what should you pay attention
to?
How does a stylist work?
What can a stylist bring to a photo shoot?
What should a photographer expect from a
stylist? What does a stylist want to know
from a photographer? If you're shooting
food, why can't the chef do the photo
styling? What the heck should you do when
the client says "I can't afford a stylist"...?
About the presenters...
Rick's been called the hottest photographer
in town!
During a nigh on 30 year career (that's how
veterans describe it), Rick Gayle has seen
and adapted to more market changes than most
of us. He's also had to deal with a
devastating fire that destroyed his studio
just last year.
While many photographers have struggled with
ever challenging market conditions, Rick has
not only weathered those challenges, he's
thrived.
How did he do it? How did he get his start?
How has he adapted over the years? How has
he dealt with his recent adversity? What
does he see ahead?
After all these years, how does he continue
to create images as fresh as the food he's
asked to illustrate?
More of Rick's work can be seen here... Rick
Gayle Studio
Kim Krejca -- Stylist with a capital "S"...
Kim has been on both sides of the
creative fence. After graduating from the
American Academy of Art in 1982, she worked
as a designer and art director on Kraft,
Kellogg's, 7-UP, Oldsmobile, Circle K, and
other national accounts. In 2003, Kim decided
to pursue her passion for cooking. She
graduated from the Arizona Culinary Institute
and worked as a caterer for Arcadia Farms and
Chef Renee Ellis.
As a stylist, she
brings a
keen eye, a love of food, and over twenty
years of advertising experience to the table. More of Kim's work can be seen here... Kim Krejca
Stylist
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